David M. Cullen, CFA

David M. Cullen, CFA

CEO and Founder


David has more than 40 years of wealth and investment management experience including Bank of Oklahoma and PNC Financial. He started a state-chartered trust bank, Heritage Trust Company, in 1992 and also founded ParentBroadcast, one of the country's first school-to-parent notification services. David obtained a bachelor's degree in finance from John Carroll University and an MBA from Gannon University. He is a Chartered Financial Analyst which is considered the golden standard of financial certification. 


I love grandparenthood. If you’re a grandparent, you get it. If you’re not, get ready for the best time of your life. Fortunately, both my kids live in Erie, so I get plenty of “Papa” time. When I’m not with my kids and grand kids, you might see me walking Presque Isle, having a hot dog at Sara’s or hanging out with my siblings. I’m 1 of 11 kids and the middle child to boot. I guess that explains a lot. Yikes!

Hometown: Erie

Favorite movie: Finding Nemo. Ok, not really. I’d have to say One Flew Over the Cuckoo’s Nest

Best live concert: Bruce Springsteen (1976)

Favorite book: A Prayer for Owen Meany by John Irving

Funniest person of all time: Don Rickles

Most inspiring entrepreneur: Henry Ford (I was born in Dearborn, MI)

Favorite quote: “You will get all you want in life if you help enough people get what they want.” -Zig Ziglar

One thing you might not know about me: For two years, I worked with a foodstuff inventor in Cape Town, South Africa. Our goal was to perfect a microwavable breadcrumb coating system for chicken nuggets. Were we successful? Nope, but we had a blast trying.

Why I do what I do

My favorite activity is to spend time with my family and my life-long friends. My second favorite thing to do is pursue my passion of being an entrepreneur - starting and growing a new business. Founding Evident Financial is the culmination of my career goal. Being in my 60's and helping people my age navigate retirement is very rewarding.